Mapped out applications | Key features | What did we like? | What didn't we like? |
---|---|---|---|
Garmin | Sleep quality analysis, stress level tracking, recording workout data with progress statistics, personalized workout plans based on fitness levels, option to create custom workout plans, challenges and fitness milestones, calendar for tracking consistency, community building features, blog for fitness tips and articles, workout video library, active status notification to a contact person during workouts. | Provides a lot of data, intuitive, fast-to-learn interface, motivating. | Sometimes I couldn't remember where to find things. |
Polar | Sleep quality measurement, calendar – tracking consistency, blog, storing workout data with daily/weekly/monthly averages. | I can start a workout without associating/using any devices. | Until sufficient data is gathered, only the blog and workout start features are available. I find my options limited. |
FitOn | Video workouts, meditations, articles on healthy living, recipes, groups | High-quality videos available in the free plan. Focuses on mental health preservation as well, not just physical health | Aggressive monetization with non-skippable videos. Recipes are not available in the basic plan |
Blogilates | Video workouts, community building, calendar-based progress tracking, challenges, programs | Easy-to-navigate, intuitive interface. No immediate registration required to browse the app. No ads in the basic version. | The placement of premium content disrupts navigation, often blending with the basic content. |
Fitify | Personalized workout plans; Helpful animations for each exercise; Recipe recommendations for workouts. | Personalized workout plans. Gamification. | Extremely long questionnaire at the beginning. (Of course, without this, there wouldn't be a personalized workout plan.) |
30 days fitness challenge | Full workouts, vegetarian-friendly meal plans. Workouts are preceded by a self-assessment test. | Workouts are supported by animations. Meal plans, shopping lists, and full workout programs are available in the basic app. | Aggressive registration pressure, many basic functions are difficult to use because of it. Unmuted, unskippable ads, even during workouts. |
Hevy | Statistics, custom workout plan | Customization options; Helpful videos | No personalized workout plans; Lacks gamification elements to enhance motivation. |
Strava | Recording/browsing/recommending workout routes based on location, Challenges, performance sharing, groups, Tracking personal workouts. | Limited functionality but executes it well (workout route recording and sharing), Clear menu system, easy to navigate. | It's more useful when we want to measure and visualize an existing habit. |
As we listened to our users’ stories, a clear picture began to emerge. While many people are committed to regular exercise, they don’t actively seek out fitness-specific apps. Instead, they rely on built-in health trackers like Apple Health, Google Fit, or Huawei Health to monitor their activity.
When it comes to tracking, simplicity is key—most users use their smartphones or smartwatches but don’t invest in more specialized devices like heart rate monitors. Their workouts are diverse, ranging from running and TRX to kettlebell exercises and aerobics, yet they largely prefer to exercise alone.
A typical routine consists of about three workouts per week, driven by a mix of motivations. For some, it’s about maintaining physical health or building strength, while for others, it’s a way to unwind, manage stress, and create a structured weekly habit. These insights provided us with a deeper understanding of what truly matters to our users, shaping the direction of our design decisions.
37 years old, lives in Budapest, and works as a successful sales representative. Her job involves making calls with potential clients and closing deals, requiring her to spend a lot of time with customers. She feels that her sedentary work negatively impacts her endurance, so she has decided to work out regularly. Due to her unpredictable schedule, she chooses her workout type based on her available free time and mood.
26 years old, lives in Győr, and works as a project manager. He is single and lives alone. His job allows for flexible working hours, so he manages to work out 4-5 times a week. Sports have been an integral part of his life since childhood. He usually trains alone but occasionally works out with friends.
34-year-old IT administrator living in Solymár with his family. Three years ago, he became a father to twin daughters and took parental leave to care for them. He has never been slim, but since the birth of his children, he has gained a significant amount of weight, now weighing over 130 kg—the most he has ever weighed. As his daughters have grown a bit and his weight has started to bother him, he has decided to start working out. Since the grandparents live far away, he relies on his wife’s support—she works from home once a week and can take care of the children. This allows József to work out 1-2 times a week, attending fitness training with a friend.
Background information, context: Rebeka trains 4-5 times a week. She has no prior experience in sports, so it is challenging for her to create her own workout routine. Her goal is to relieve everyday stress, refresh both physically and mentally, and stay fit.
The user flow was designed to guide Rebeka through a smooth and intuitive workout experience, starting from finding the right workout to reviewing it after completion. Here’s how the flow looks:
This user flow ensures that Rebeka can easily navigate the app, track her progress, and stay engaged with personalized feedback that keeps her motivated.
We started with simple wireframes that represented three core screens for Rebeka’s experience:
Personalized Home Page
The home page was designed to give Rebeka quick access to personalized workout recommendations, tracking
her progress, and motivational elements. This page aimed to immediately engage her based on her goals and
preferences.
Workout List Page
The workout list allowed Rebeka to browse and filter workouts based on her current mood, fitness level,
and goals. The filters were simplified to make it easy for her to find the most relevant workouts.
Workout Progress Page
This page tracked Rebeka’s real-time progress during a workout, displaying metrics such as time, calories
burned, and heart rate. After completion, it showed her detailed statistics to reflect her performance and
improvement.
These low-fidelity wireframes helped us focus on the app's essential functionality and user flow, ensuring everything felt intuitive and streamlined for Rebeka.
Building on the wireframes, we created a mid-fidelity prototype with more defined UI elements and interactions, allowing us to further test and refine the design. These included interactive elements like buttons, progress bars, and basic color schemes, helping us assess the app’s usability and overall experience.
You can check out the mid-fidelity prototypes with more defined UI elements and interactions in Figma by clicking the button below. This will give you a closer look at the interactive elements like buttons, progress bars, and basic color schemes that helped us refine the app’s usability and overall experience.
Looking ahead, there are several opportunities to enhance the app and further engage users:
These future improvements will help refine the user experience, keeping users motivated and engaged as they progress on their fitness journey.